The Buzz: Apricot Lane to open at Holiday Village Mall

Boutique retailer Apricot Lane will open a new store at Holiday Village Mall in late October.

The 2,977-square-foot store will be located between Payless Shoes and Famous Footwear on the lower level of the Great Falls shopping center.

Apricot Lane is known for its eclectic mix of women’s clothing, statement jewelry and gifts. Apricot Lane is designed as a boutique to provide customers with an inviting, intimate shopping experience. Apricot Lane also offers a variety of home goods and gifts, including candles, pillows and wall art.

Missoula resident and store owner Michael Brown selected Holiday Village Mall to open his third Montana store.

“The shopping center is the perfect place for our expansion. We look forward to bringing the latest fashion trends to central Montana shoppers,” said Brown, who also operates Apricot Lane stores in Missoula and Bozeman, and Kennewick, Wash.

There is also an Apricot Lane under different ownership in Billings.

The company is based in California and has 75 stores in the U.S.

“We’re excited to welcome this growing boutique retailer to the shopping center,” said Shane Etzwiler, general manager of the Holiday Village Mall.